You'd Rather Be in the Woods

City views are fine, but give you a tree-lined trail and you’re instantly at peace. If weekend plans now revolve around state parks, forest roads, or elevation gain—you’re probably a granola.

Keep it classic with the Outdoor Life Tee. It says what we’re all thinking.

Your Wardrobe Is 90% Earth Tones

Greens, tans, browns, and neutrals? Your closet is basically the forest floor. You care more about comfort, layering, and gear that works just as well on a hike as it does at the brewery after.

Our Signature Graphic Tee checks all the boxes—clean, soft, and ready for whatever the trail throws your way.

Your Favorite Hat Has Seen Some Stuff

If your go-to hat has been to summits, rivers, and campsite coffee mornings, you’re in good company. A flat bill with character is basically granola currency.

Meet your new go-to: the Lifted Lines Flat Bill Hat. Durable. Comfortable. Mountain-worthy.

You Know Every Snack Spot on the Trail

You’re not just hiking—you’re grazing. Trail mix, dried mango, or that half-melted energy bar from last summer? Classic granola energy.

Rep the vibe with the Rocky Mountain High Crew—because you know the high you’re chasing isn’t always just elevation.

Your Motto is "Hike High, Stay Higher"

If nature clears your mind better than any screen, and you live for that perfect alpine moment, you’re one of us.

Say it loud (and comfy) with the Hike High Stay Higher Crew

Final Thought

Being granola doesn’t mean giving up style—it means embracing a lifestyle that lifts you. Whether you're a full-time trail rat or just feeling the pull of pine trees, you're right where you belong.

Ready to lean in? Shop all our outdoorsy, granola-core gear here.